I found this to be a really great book and is suitable for anyone who works or has an interest in motion graphics or animation. It would help someone who is studying at college, but is also very useful for those that have been in the industry a long time. I fall into the later category and was formally trained at art school in the early 80’s but I found it very useful to revisit many of the fundamental ideas that I was taught in those days which give me a solid grounding. It also gave me many new ideas and covered areas that did not exist or were in their infancy when I was a student.
I really liked the sections on colour, typography and especially the section on composition which everyone in the industry should be familiar with but clearly are not. I’m sure this would fill in the gaps for people such as avid editors who have a purely technical background and would also inspire those who are creative technophobes to get stuck in with the computer packages today which frighten many with their complexity.
I have shown the book to my manager at Sky and he will be buying some copies for the post production dept to read. He was was also very impressed.
5.0 out of 5 stars on Amazon
Paul Mark Provencher “ppro” reviewed Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques,
Comprehensive, Wise, Pivotal…
I live in the corporate world of information technology. For the most part, this existence for me is based in an engineering mindset – plan, design, build, test, deliver.
In my IT world, artists are thought to be undisciplined in these areas. Angie Taylor’s book makes it clear that successful artists clearly execute in much the same way as the best scientists. While they bring a creative streak that may not appear…Read More
I live in the corporate world of information technology. For the most part, this existence for me is based in an engineering mindset – plan, design, build, test, deliver.
In my IT world, artists are thought to be undisciplined in these areas. Angie Taylor’s book makes it clear that successful artists clearly execute in much the same way as the best scientists. While they bring a creative streak that may not appear in engineering and science, they owe their success in business to their ability to plan, execute and deliver a satisfactory product on time, on budget.
The author takes the reader through a series of concepts, starting with sketching. At first I didn’t understand what this had to do with Motion Media. But it very quickly became obvious why this was important. The book gives a great primer and cites numerous references (including current online resources) that may be used to dig in deeper.
From there the book explores a number of concepts familiar to practicing artists – composition, story-boards, software packages (again with numerous references to some terrific resources), and all while developing the concepts in a way that follows the workflow of projects.
I am reading this book (and several others) to gain a better command of the concepts I hope to apply to the use of my HD-movie capability of my DSLR. I believe that making movies, even if they end up being glorified home movies of my family, will benefit from a basic understanding of what goes into good motion media.
This book has something to offer beginners like me as well as practicing professionals who need to update their understanding of motion media. I will probably read this book twice – the illustrations are wonderful, and perfectly on point, the explanations are very understandable, even for someone with little experience in this field (though I have been a photographer for a long time).
The many resources cited as places to dig deeper are all quality products and have clearly been vetted thoroughly by the author.
This is a solid book with much to offer. If you’re just getting into motion media like me, or perhaps you’d like to step into the latest tools and concepts, don’t hesitate to buy and read this book.
I want to share an example of one of my tutorials that I’m very proud to say inspired a great piece of work, “Black Day to Freedom” by the amazing Rob Chiu. I met Rob after watching a very inspiring talk he gave at the Flash on the Beach conference a few years back. I approached him after the talk to tell him how much I enjoyed it and was blown away when he told me that the movie he had shown was partly inspired by my own tutorials. We have since kept in touch and Rob has contributed to my latest book, Design Essentials for the Motion Media Artist.
I’ve recently recorded the tutorial on video and want to share it with you. I’m in the process of updating some of my most popular demos and tutorials for my video2brain Adobe After Effects CS5 Learn by Video DVD.I’m featuring one FREE tutorial per week for the next five weeks here in my blog. If you like these free tutorials you can also buy the DVD here.
My 3D Cityscape tutorial is one that I’ve had great feedback on and it really was one of the biggest compliments when an artist I admire told me that this demo had inspired some of his own work. Rob Chiu (AKA The Ronin) is a well respected live action commercial director and photographer. Black Day to Freedom was one of his first films, an animation entirely built in After Effects. This was actually inspired at least technically by this tutorial where a very basic city is built with skyscrapers and lights. Rob took this as a starting point and created his own world to help anchor the story. You can find out more about Rob on his website or you can read the foreword he wrote and see exmples of his work in my latest book, Design Essentials for the Motion Media Artist.
The tutorial was developed co-written with myself and my good friend, Paul Tuersley, visual effects artist and After Effects guru of the highest order. Paul has worked on various feature films including Kick Ass, Angels and Demons and 10,000 BC. Paul came up with the initial idea to build a real 3D environment from basic flat layers within After Effects. This technique has now been used widely in a variety of different ways both in Motion Graphic designs and animation projects. Paul is also the moderator at AE Enhancers, a fabulous resource for After Effects artists that you should also check out.
In this updated tutorial you’ll see how easy it is to create graphics from absolutely nothing, directly within After Effects. You’ll also see how to create 3D environments and build scenes for your animations. I’ve also included the project file you’ll need to go through the tutorial here 3D_City.aep. After going through the tutorial I’d love to see examples of what you’ve done with it so please post links in the comments section.
Drawing from Sketchbook © Angie Taylor 1999
It’s a hot debate, as a designer, is it important to have drawing skills? I mean, you don’t need to draw anymore really? Surely computers can do it all for you now, download a few images, treat them with filters, composite them together in Adobe Photoshop – Bob’s yer uncle (as we say in the UK!)
But drawing is not only a process used to create finished aesthetic imagery to include in a finished design, it’s much more than that. It’s a learning process that is an important stage in the development of a confident visual language. When you draw something you learn to see with a different, more focused awareness. You start to question why things appear in a certain way, as a result you can understand how things are constructed, how light interacts with surfaces and how colors affect each other. Things that may not occur to you by just simply looking at an object. you need to truly understand these things to make your drawings work. Even if you don’t like your finished drawings, that really doesn’t matter, it’s the process of losing yourself in the craft of drawing that matters.
And it’s never too late to learn, in the Drawing chapter of my book, Design Essentials for the Motion Media Artist I talk about my mother who didn’t start drawing till she was in her 70’s. It has made a huge difference to her life and now she can draw and paint like she would never have thought. You can check out excerpts from this chapter using Amazon’s “Search Inside” feature now. The chapter also contains some of the exercises that helped me learn to draw during my time at Art College. There’s also a resources section on this website that contains some tips, tricks and links to useful tutorials, websites and a complete reading list.
Drawing Exercise from Design Essentials book - draw 6 circular objects with the same drawing implement achieving different textures for each
Writing this book inspired me to include more about drawing in my software tutorial too. I recently recorded a new video training workshop for video2brain on Animation Character Design in Adobe Illustrator which will be available soon. In this tutorial I showed that you don’t need to limit yourself to using traditional drawing materials. In one of the tutorials I show how to create body shapes from primitive shapes and then use Illustrators fabulous drawing tools to sculpt these into more organic shapes, it’s an addictive and very creative process.
So, I hope that you’ll give drawing a chance, pick up whichever implement inspires you to make marks and get sketching! don’t worry about the outcome, just enjoy the process!
Using primitive shapes in Adobe Illustrator to create complex body shapes © Angie Taylor 2010
Well, it’s all happening this week! My new book, “Design Essentials for the Motion Media Artist” finally went on sale. I’m so excited and can’t wait to hear what people think of it – waiting for the first reviews is always an anxious time!
As well as the book, I also have a new training DVD on the way which I worked on with the amazing Todd Kopriva from Adobe. “Adobe After Effects CS5 – Learn by Video” was produced by the brilliant team at video2brain and is available to pre-order now.
As a little taster of what’s to come is available to view completely free now. Adobe After Effects CS5: Frequently Asked Questions – Zip Past Common Hurdles
In this free course, Todd Kopriva, co-author of Adobe After Effects CS5 Learn by Video, helps you avoid common After Effects hiccups with a collection of answers to Frequently Asked Questions. Whether you´re having audio hiccups, getting pixelated vector graphics, or getting oversized files or jerky playback, Todd equips you to zip past these common hurdles and get back to creating great effects. I hope you enjoy these free tutorials and look forward to hearing your feedback.
I’ve been busy putting the finishing touches to my forthcoming book, “Design Essentials for the Motion Media Artist“.
It’s funny, I’ve written books before. Software books, teaching people how to use Adobe After Effects to be specific. I was commissioned to write these books, at the time there were very few books on the subject and there was a growing demand for them. I must say, I hated writing them, the process was so bogged down with technical checking and they had to be written in a very standard, linear way which I found stifling.
I’m pleased to say that this book was different. It’s about the principles of art and design, a subject very close to my heart, something I live and breathe so writing it was very hard work but also, a real pleasure. That is, till it came to illustrating the book. Creating my own images and diagrams was fine, no problem. But when it came time to adding photographs of famous inventors, artists, artworks and examples of motion graphics, the nightmares started.
I tried my best to get clearance for the images, but to no avail. First of all I had to find out who the copyright owners were, this is not as easy as you may think. In some cases several people claim to own copyright so how do I know which one to believe? Even after finding out and writing to them, I’d often get no response. One day I rang the Galleria Nazionale delle Marche in Italy to ask for permission to use a reproduction of The Flagellation by Piero Della Francesca, I greeted them in my best pigeon Italian (which admittedly is pretty poor!) I asked if there was anyone there who spoke English and they promptly hung up on me! This happened three times!
This was an extreme example but fairly typical in that nobody seemed interested in my offers to pay for written permissions to use their work. It seems that everybody wants to protect their work but nobody wants to sell you the rights to use it, so what’s the point in protecting it, what are they protecting it from exactly?
I have no intention of stealing anybody’s work, using it for any obscene publication, claiming that it was mine, all I wanted to do was pay tribute to some of my favorite pieces of work, and their creators. I presumed that copyright was intended to prevent the creators from losing revenue but if they’re not making it easy for people to pay, how do they expect to make any money? It seems very sad that the creative outpourings of artists and designers are surrounded by a cobweb of bureaucracy that prevents them from getting exposure, making money, providing inspiration for others and being shared, loved and developed into the art and design of tomorrow.
Since encountering this situation I have read up on copyright and want to share a couple of really interesting articles on the subject. The Abolish Copyright website explains why this system is so antiquated and has some great links to other articles. Anyone who is planning to provide web content in the UK should read up about the Digital Economy Bill which is being pushed through parliament as we speak. It’s likely to make matters a whole lot worse by propping up and supporting bad business models by giving unprecedented power to private entities to impose sanctions based on suspicion rather than due process. They can even take away your internet access if they suspect you of having copyright items on your website, it’s crazy! But, it’s not too late to act, The Open Rights Group will help you fight this insidious and draconian bill before it’s too late!
Finally, as a celebration of those brave individuals who stick two fingers up at copyright law, and as a tribute to Malcolm McLaren, a true eccentric Englishman who helped change the face of music. Bow Wow Wow‘s fantastic “C30, C60, C90 – Go!” – listen free on Last FM.
