ANgiE tAYLoR 🧷

Tag: Designer

  • Reviews for Design Essentials for the Motion Media Artist

    Reviews for Design Essentials for the Motion Media Artist

    I found this to be a really great book and is suitable for anyone who works or has an interest in motion graphics or animation. It would help someone who is studying at college, but is also very useful for those that have been in the industry a long time. I fall into the later category and was formally trained at art school in the early 80’s but I found it very useful to revisit many of the fundamental ideas that I was taught in those days which give me a solid grounding. It also gave me many new ideas and covered areas that did not exist or were in their infancy when I was a student.

    I really liked the sections on colour, typography and especially the section on composition which everyone in the industry should be familiar with but clearly are not. I’m sure this would fill in the gaps for people such as avid editors who have a purely technical background and would also inspire those who are creative technophobes to get stuck in with the computer packages today which frighten many with their complexity.

    I have shown the book to my manager at Sky and he will be buying some copies for the post production dept to read. He was was also very impressed.

    5.0 out of 5 stars on Amazon
    Paul Mark Provencher “ppro” reviewed Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques,

    I live in the corporate world of information technology. For the most part, this existence for me is based in an engineering mindset – plan, design, build, test, deliver.

    In my IT world, artists are thought to be undisciplined in these areas. Angie Taylor’s book makes it clear that successful artists clearly execute in much the same way as the best scientists. While they bring a creative streak that may not appear in engineering and science, they owe their success in business to their ability to plan, execute and deliver a satisfactory product on time, on budget.

    The author takes the reader through a series of concepts, starting with sketching. At first I didn’t understand what this had to do with Motion Media. But it very quickly became obvious why this was important. The book gives a great primer and cites numerous references (including current online resources) that may be used to dig in deeper.

    From there the book explores a number of concepts familiar to practicing artists – composition, story-boards, software packages (again with numerous references to some terrific resources), and all while developing the concepts in a way that follows the workflow of projects.

    I am reading this book (and several others) to gain a better command of the concepts I hope to apply to the use of my HD-movie capability of my DSLR. I believe that making movies, even if they end up being glorified home movies of my family, will benefit from a basic understanding of what goes into good motion media.

    This book has something to offer beginners like me as well as practicing professionals who need to update their understanding of motion media. I will probably read this book twice – the illustrations are wonderful, and perfectly on point, the explanations are very understandable, even for someone with little experience in this field (though I have been a photographer for a long time).

    The many resources cited as places to dig deeper are all quality products and have clearly been vetted thoroughly by the author.

    This is a solid book with much to offer. If you’re just getting into motion media like me, or perhaps you’d like to step into the latest tools and concepts, don’t hesitate to buy and read this book.

    View this book’s reviews on Amazon.com

  • Creating a Cityscape in 3D

    I want to share an example of one of my tutorials that I’m very proud to say inspired a great piece of work, “Black Day to Freedom” by the amazing Rob Chiu. I met Rob after watching a very inspiring talk he gave at the Flash on the Beach conference a few years back. I approached him after the talk to tell him how much I enjoyed it and was blown away when he told me that the movie he had shown was partly inspired by my own tutorials. We have since kept in touch and Rob has contributed to my latest book, Design Essentials for the Motion Media Artist.

    I’ve recently recorded the tutorial on video and want to share it with you. I’m in the process of updating some of my most popular demos and tutorials for my video2brain Adobe After Effects CS5 Learn by Video DVD.I’m featuring one FREE tutorial per week for the next five weeks here in my blog. If you like these free tutorials you can also buy the DVD here.

    My 3D Cityscape tutorial is one that I’ve had great feedback on and it really was one of the biggest compliments when an artist I admire told me that this demo had inspired some of his own work. Rob Chiu (AKA The Ronin) is a well respected live action commercial director and photographer. Black Day to Freedom was one of his first films, an animation entirely built in After Effects. This was actually inspired at least technically by this tutorial where a very basic city is built with skyscrapers and lights. Rob took this as a starting point and created his own world to help anchor the story. You can find out more about Rob on his website or you can read the foreword he wrote and see exmples of his work in my latest book, Design Essentials for the Motion Media Artist.

    The tutorial was developed co-written with myself and my good friend, Paul Tuersley, visual effects artist and After Effects guru of the highest order. Paul has worked on various feature films including Kick Ass, Angels and Demons and 10,000 BC. Paul came up with the initial idea to build a real 3D environment from basic flat layers within After Effects. This technique has now been used widely in a variety of different ways both in Motion Graphic designs and animation projects. Paul is also the moderator at AE Enhancers, a fabulous resource for After Effects artists that you should also check out.

    In this updated tutorial you’ll see how easy it is to create graphics from absolutely nothing, directly within After Effects. You’ll also see how to create 3D environments and build scenes for your animations. I’ve also included the project file you’ll need to go through the tutorial here 3D_City.aep. After going through the tutorial I’d love to see examples of what you’ve done with it so please post links in the comments section.
  • Adobe After Effects Training DVD and book

    Adobe After Effects Training DVD and book

    Well, it’s all happening this week! My new book, “Design Essentials for the Motion Media Artist” finally went on sale. I’m so excited and can’t wait to hear what people think of it – waiting for the first reviews is always an anxious time!

    As well as the book, I also have a new training DVD on the way which I worked on with the amazing Todd Kopriva from Adobe. “Adobe After Effects CS5 – Learn by Video” was produced by the brilliant team at video2brain and is available to pre-order now.


    As a little taster of what’s to come is available to view completely free now. Adobe After Effects CS5: Frequently Asked Questions – Zip Past Common Hurdles
    In this free course, Todd Kopriva, co-author of Adobe After Effects CS5 Learn by Video, helps you avoid common After Effects hiccups with a collection of answers to Frequently Asked Questions. Whether you´re having audio hiccups, getting pixelated vector graphics, or getting oversized files or jerky playback, Todd equips you to zip past these common hurdles and get back to creating great effects. I hope you enjoy these free tutorials and look forward to hearing your feedback.

  • After Effects CS5 – Learn By Video by Angie Taylor and Todd Kopriva

    Well, what a busy old month I’ve had! I’ve crossed several time zones and been on more flights than I care to mention. But all for good reason.

    Earlier this month I went to Graz, Austria to record an After Effects training DVD for the amazing folks at Video2Brain. It was really good to be back providing training for After Effects again. I’ve been looking for a new method of delivery since I stopped updating my “Creative After Effects” books and Video2Brain provide the perfect vehicle for it.

    I’ll also be recording some more Video2Brain titles very soon and will keep you posted on those too. The DVD is available for pre-order now. 10 hours of me and Adobe’s own Todd Kopriva teaching you all we know about our favorite motion graphics application, Adobe After Effects CS5! Order it today and save 37% off!

    GridIron Software have been very supportive too. It’s so refreshing to work for a company that actively encourages employees to keep real contact with the creative industry it services. I must say it’s too rare. There are so many occasions where I’ve seen creative people join software companies, only to be consumed totally by the business aspect of their job till eventually they struggle to use the products in a creative way or even understand the customers requirements. I’m very grateful to GridIron Software for having the foresight to avoid these problems and for allowing me to remain in touch with the creative aspects of my role.

    I’m also happy to report that Adobe have also adopted a similar approach. I shared the training delivery with the amazing Todd Kopriva from Adobe. Together we recorded almost 18 hours of video based training in just over a week. It was intense but very rewarding. I really enjoyed working with Todd so thanks to Adobe too for allowing him to be involved in such a great project.

    So I left Gratz, via Frankfurt, got home to Brighton and slept for a few hours and was then whisked off to Ottawa (via Halifax) the next day to meet with my new colleagues at GridIron Software. It was really great to meet the new team and have some face to face time with colleagues that I usually only meet remotely with.

    On my way to the airport after four days of meetings I was then kidnapped by my friends and taken to a lovely cottage in the Canadian wilderness for a perfect wind-down weekend of swimming, fishing, eating and campfire singing. It felt very good to finally have some time off after four consecutive weeks of work.

    I finally got home last Tuesday and it’s taken me a whole week to unpack and settle back into home life. It’s good to be home and be able to focus on my work again.

  • Creative Constipation:

    Creative Constipation:

    I was describing a friend ofWaiting for ideas mine as suffering from creative constipation recently. It’s a common complaint, many designers suffer from it and it can be the result of multifarious causes; tight deadlines, the distractions of every-day life, worrying about friends and families, an untidy desk. All of these have been my obstructions at one time or another, preventing my creative juices from running freely.

    Fear of failure is the main culprit though, not just failure in the eyes of others but more importantly, failure to oneself. As a creative I’m cursed by the desire to create, it’s a necessary ablution – required to purge my brain of the incessant busy-ness it experiences on a daily basis. I have important things to say, I need to communicate!

    But it’s not just a simple case of drawing, designing or writing just any-old-thing, it has to be good, to mean something, to make sense and, most importantly, to inspire and evoke reaction. This pressure I place upon myself is enormous, it’s enough to make me seize up into a foetal ball – like a anally-retentive hedgehog.

    Luckily I’ve discovered ways of dealing with this potentially crippling condition. When  a bad case of CC kicks in, the natural response is to sit in front of a computer screen in a frozen state of panic, waiting for that elusive “idea” to formulate. This will never happen. OK, I lied, it might happen but chances are that, if it does, it will be a crappy idea.

    In order to free your mind and to come up with the best ideas you just need to get working. If you are a writer, just start writing! Any old rubbish that comes to your mind will do, whether it’s related to the subject or not. The exercise of writing will free you up and you’ll find that eventually you will start to incorporate the subject at hand and little gems will appear amongst the sentences. Once this happens, go over it again, delete the rubbish, elaborate on the good stuff and craft it into something positive.

    If you’re a designer or artist, get away from the computer! Pick up  a sketchbook and start drawing. If you can’t draw then go out and take some photographs or even Google images for inspiration by typing in key words. Drag what you find into a a document to create a mood board (I use Curio for this as it maintains links to the original files).

    If you’re working on a design think about the individual components separately as this can be less intimidating than thinking about the job as one, huge, insurmountable project. Spend an hour playing with fonts, not just fonts on your computer but looking around at shop signs, magazines, anywhere you see type. Tracing letter-forms from magazines can be a great way of “feeling” a font instead of just liking it. Spend another hour with some paint, playing with it, experimenting to find color combinations that please you or convey the feeling you want to get across.

    From these experiments your ideas will grow, some will be awful but elements will shine through that you can use in the current, or future projects. The ideal is find time to do creative exercises like these on a regular basis, even when there’s no deadline. Modern life and work pressures make this very difficult but a good employer knows that to get the best out of creative talent, employees need inspiration and time for experimentation. Most creative agencies make sure their staff are looked after fairly well with generous time off (compared to other industries) and a good working environment. (Why do you think most production companies have fridges full of wholesome food, drinks and the odd bit of alcohol?) 🙂

    If you’re a freelancer, remember that you are your own employer so don’t be too hard on yourself. Allow time for experimentation and inspiration. Avoid stress, look after yourself and don’t forget to have the odd bit of fun. Finally, once the ideas start coming, enjoy it but don’t get too cocky or over-confident. You want to be freed up by these exercises but not to the extent where you’re producing nothing but a vast quantity of digital diarrhea!

    Angie’s track of the day – Free Your Mind – En Vogue

  • Creative Video Workflow

    Angie TaylorI’m busy preparing to leave on a mammoth journey to San Fransisco to speak at the Macworld 2010 conference for the first time.

    I’ll be talking about production workflow, specifically broadcast production as that’s where I spent 12 years of my life freelancing as a motion graphic designer/ animator.

    I’ll also share some of the challenges I’ve faced in the transition from designer to creative director, and my methods for overcoming those hurdles.

    The talk is part of the users conference (session code: US964) and is titled “Creative Video Workflow – From Storyboard to Completion“. It’s taking place on Friday February 12th, between 15:00  – 16:15.

    Of course I’ll be talking about the software I use in my everday work, and will share some top tips and tricks. But my main focus will be on my creative processes. How do I come up with ideas? What do I do to make sure my skills are up to date? How to I collaborate with others and manage remote working?

    If you’re interested in finding out more use the priority code TWEETMW when you register to get a $15 Expo pass or 15% off of any conference package. Onsite expo passes are $45, so it’s a great deal!

    I hope to see you there!