ANgiE tAYLoR 🧷

Tag: Design Essentials

  • Reviews for Design Essentials for the Motion Media Artist

    Reviews for Design Essentials for the Motion Media Artist

    I found this to be a really great book and is suitable for anyone who works or has an interest in motion graphics or animation. It would help someone who is studying at college, but is also very useful for those that have been in the industry a long time. I fall into the later category and was formally trained at art school in the early 80’s but I found it very useful to revisit many of the fundamental ideas that I was taught in those days which give me a solid grounding. It also gave me many new ideas and covered areas that did not exist or were in their infancy when I was a student.

    I really liked the sections on colour, typography and especially the section on composition which everyone in the industry should be familiar with but clearly are not. I’m sure this would fill in the gaps for people such as avid editors who have a purely technical background and would also inspire those who are creative technophobes to get stuck in with the computer packages today which frighten many with their complexity.

    I have shown the book to my manager at Sky and he will be buying some copies for the post production dept to read. He was was also very impressed.

    5.0 out of 5 stars on Amazon
    Paul Mark Provencher “ppro” reviewed Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques,

    I live in the corporate world of information technology. For the most part, this existence for me is based in an engineering mindset – plan, design, build, test, deliver.

    In my IT world, artists are thought to be undisciplined in these areas. Angie Taylor’s book makes it clear that successful artists clearly execute in much the same way as the best scientists. While they bring a creative streak that may not appear in engineering and science, they owe their success in business to their ability to plan, execute and deliver a satisfactory product on time, on budget.

    The author takes the reader through a series of concepts, starting with sketching. At first I didn’t understand what this had to do with Motion Media. But it very quickly became obvious why this was important. The book gives a great primer and cites numerous references (including current online resources) that may be used to dig in deeper.

    From there the book explores a number of concepts familiar to practicing artists – composition, story-boards, software packages (again with numerous references to some terrific resources), and all while developing the concepts in a way that follows the workflow of projects.

    I am reading this book (and several others) to gain a better command of the concepts I hope to apply to the use of my HD-movie capability of my DSLR. I believe that making movies, even if they end up being glorified home movies of my family, will benefit from a basic understanding of what goes into good motion media.

    This book has something to offer beginners like me as well as practicing professionals who need to update their understanding of motion media. I will probably read this book twice – the illustrations are wonderful, and perfectly on point, the explanations are very understandable, even for someone with little experience in this field (though I have been a photographer for a long time).

    The many resources cited as places to dig deeper are all quality products and have clearly been vetted thoroughly by the author.

    This is a solid book with much to offer. If you’re just getting into motion media like me, or perhaps you’d like to step into the latest tools and concepts, don’t hesitate to buy and read this book.

    View this book’s reviews on Amazon.com

  • Is drawing important for designers?

    Is drawing important for designers?

    Drawing from Sketchbook © Angie Taylor 1999

    It’s a hot debate, as a designer, is it important to have drawing skills? I mean, you don’t need to draw anymore really? Surely computers can do it all for you now, download a few images, treat them with filters, composite them together in Adobe Photoshop – Bob’s yer uncle (as we say in the UK!)

    But drawing is not only a process used to create finished aesthetic imagery to include in a finished design, it’s much more than that. It’s a learning process that is an important stage in the development of a confident visual language. When you draw something you learn to see with a different, more focused awareness. You start to question why things appear in a certain way, as a result you can understand how things are constructed, how light interacts with surfaces and how colors affect each other. Things that may not occur to you by just simply looking at an object. you need to truly understand these things to make your drawings work. Even if you don’t like your finished drawings, that really doesn’t matter, it’s the process of losing yourself in the craft of drawing that matters.

    And it’s never too late to learn, in the Drawing chapter of my book, Design Essentials for the Motion Media Artist I talk about my mother who didn’t start drawing till she was in her 70’s. It has made a huge difference to her life and now she can draw and paint like she would never have thought. You can check out excerpts from this chapter using Amazon’s “Search Inside” feature now. The chapter also contains some of the exercises that helped me learn to draw during my time at Art College. There’s also a resources section on this website that contains some tips, tricks and links to useful tutorials, websites and a complete reading list.

    Drawing Exercise from Design Essentials book - draw 6 circular objects with the same drawing implement achieving different textures for each
    Drawing Exercise from Design Essentials book – draw 6 circular objects with the same drawing implement achieving different textures for each

    Writing this book inspired me to include more about drawing in my software tutorial too. I recently recorded a new video training workshop for video2brain on Animation Character Design in Adobe Illustrator which will be available soon. In this tutorial I showed that you don’t need to limit yourself to using traditional drawing materials. In one of the tutorials I show how to create body shapes from primitive shapes and then use Illustrators fabulous drawing tools to sculpt these into more organic shapes, it’s an addictive and very creative process.

    So, I hope that you’ll give drawing a chance, pick up whichever implement inspires you to make marks and get sketching! don’t worry about the outcome, just enjoy the process!

    Using primitive shapes in Adobe Illustrator to create complex body shapes © Angie Taylor 2010
    Using primitive shapes in Adobe Illustrator to create complex body shapes © Angie Taylor 2010
  • Free tutorial – creating a 1960s retro opening title sequence

    Free tutorial – creating a 1960s retro opening title sequence

    My dear friend and esteemed and talented After Effects aficionado, Aharon Rabinowitz has posted my 1960’s retro “Pop-art” tutorial up on Red Giant TV. I actually recorded it in the 1960’s but it’s taken this long for technology to catch up to a stage where it can broadcast a whole hour (almost) of FREE After Effects video training online! Download and enjoy, it’s all free and includes tutorial files! You’ll love Aharon’s “authentic” Scottish accent at the end!

  • Adobe After Effects Training DVD and book

    Adobe After Effects Training DVD and book

    Well, it’s all happening this week! My new book, “Design Essentials for the Motion Media Artist” finally went on sale. I’m so excited and can’t wait to hear what people think of it – waiting for the first reviews is always an anxious time!

    As well as the book, I also have a new training DVD on the way which I worked on with the amazing Todd Kopriva from Adobe. “Adobe After Effects CS5 – Learn by Video” was produced by the brilliant team at video2brain and is available to pre-order now.


    As a little taster of what’s to come is available to view completely free now. Adobe After Effects CS5: Frequently Asked Questions – Zip Past Common Hurdles
    In this free course, Todd Kopriva, co-author of Adobe After Effects CS5 Learn by Video, helps you avoid common After Effects hiccups with a collection of answers to Frequently Asked Questions. Whether you´re having audio hiccups, getting pixelated vector graphics, or getting oversized files or jerky playback, Todd equips you to zip past these common hurdles and get back to creating great effects. I hope you enjoy these free tutorials and look forward to hearing your feedback.

  • Copyright or wrong?

    Copyright or wrong?

    I’ve been busy putting the finishing touches to my forthcoming book, “Design Essentials for the Motion Media Artist“.

    It’s funny, I’ve written books before. Software books, teaching people how to use Adobe After Effects to be specific. I was commissioned to write these books, at the time there were very few books on the subject and there was a growing demand for them. I must say, I hated writing them, the process was so bogged down with technical checking and they had to be written in a very standard, linear way which I found stifling.

    I’m pleased to say that this book was different. It’s about the principles of art and design, a subject very close to my heart, something I live and breathe so writing it was very hard work but also, a real pleasure. That is, till it came to illustrating the book. Creating my own images and diagrams was fine, no problem. But when it came time to adding photographs of famous inventors, artists, artworks and examples of motion graphics, the nightmares started.

    I tried my best to get clearance for the images, but to no avail. First of all I had to find out who the copyright owners were, this is not as easy as you may think. In some cases several people claim to own copyright so how do I know which one to believe? Even after finding out and writing to them, I’d often get no response. One day I rang the Galleria Nazionale delle Marche in Italy to ask for permission to use a reproduction of The Flagellation by Piero Della Francesca, I greeted them in my best pigeon Italian (which admittedly is pretty poor!) I asked if there was anyone there who spoke English and they promptly hung up on me! This happened three times!

    This was an extreme example but fairly typical in that nobody seemed interested in my offers to pay for written permissions to use their work. It seems that everybody wants to protect their work but nobody wants to sell you the rights to use it, so what’s the point in protecting it, what are they protecting it from exactly?

    I have no intention of stealing anybody’s work, using it for any obscene publication, claiming that it was mine, all I wanted to do was pay tribute to some of my favorite pieces of work, and their creators. I presumed that copyright was intended to prevent the creators from losing revenue but if they’re not making it easy for people to pay, how do they expect to make any money? It seems very sad that the creative outpourings of artists and designers are surrounded by a cobweb of bureaucracy that prevents them from getting exposure, making money, providing inspiration for others and being shared, loved and developed into the art and design of tomorrow.

    Since encountering this situation I have read up on copyright and want to share a couple of really interesting articles on the subject. The Abolish Copyright website explains why this system is so antiquated and has some great links to other articles. Anyone who is planning to provide web content in the UK should read up about the Digital Economy Bill which is being pushed through parliament as we speak. It’s likely to make matters a whole lot worse by propping up and supporting bad business models by giving unprecedented power to private entities to impose sanctions based on suspicion rather than due process. They can even take away your internet access if they suspect you of having copyright items on your website, it’s crazy! But, it’s not too late to act, The Open Rights Group will help you fight this insidious and draconian bill before it’s too late!

    Finally, as a celebration of those brave individuals who stick two fingers up at copyright law, and as a tribute to Malcolm McLaren, a true eccentric Englishman who helped change the face of music. Bow Wow Wow‘s fantastic “C30, C60, C90 – Go!” – listen free on Last FM.