Life of a demo-dolly – rotating suitcases

Me relaxing at The Supperclub, Amsterdam

I went to Amsterdam earlier this month, with the Gridiron gang, to attend IBC 2009. I had several meetings to attend, demo’s to do and an interview or two to give. So I packed my suitcase with all my usual accoutrements, everything I would need for a business trip in a distant land! I get especially nervous when packing for a trip like this, what should I bring, and what is it OK to leave behind?

These seem like life-threatening decisions in terms of the anxiety they produce. The bag mustn’t be too heavy, otherwise I may aggravate my old shoulder injury. On the other hand, I mustn’t be caught short in front of my colleagues by forgetting a vitally important piece of equipment. I need to make sure I have backups of every item in case a cable stops functioning, or a hard drive breaks down so I usually pack two of each small item. Bigger items, like my Macbook Pro cannot be duplicated so they are packed in my carry on bag along with other fragile items.

Then there’s the bloody palaver with liquids to contend with! Do I take shampoo, or do I use the crappy ones the hotels provide? And what about conditioner? I’ve just had a fresh bleach-job done on my hair so I’ll need that too. So I pack all the lotions and potions I could possibly need, end up using a very small percentage of them, and then over-packing my bag for the journey home with more bad-quality toiletries pilfered from the hotels, it’s craziness. Plus, I’m always tempted by those cute little 100 ml containers of essential gunk that they sell to us in the airports – Listerine have made a fortune out of me in the last six months!

Anyway, after a day of decision-making, un-making, then re-making. Irritating my partner with “do you think I’ll need this?” every two minutes. I finally decide on the perfectly packaged selection of items and board the plane with a sense of relief. Time for my customary British Airways G&T, I can finally relax. “I’m sorry Madam (I hate being called Madam!) we no longer serve ice and lemon in standard class” I’m told by the air steward. So, my one solitary treat that I allow myself to make the ordeal of packing and flying bearable has now been removed by British Airways and their continual penny-pinching ways. That’s it, the straw that finally broke the camels back, I’ve flown with BA regularly forFlow Demo years but that’s it, no more am I paying a premium for a service that’s no better than the budget airlines. Sorry, digressing but had to get that off my chest! I mean, it’s not a G&T without ice and lemon, really!

So, finally I make it to Amsterdam and the RAI where I’ve attended IBC, and other events for the last 12 years. I love this city, and it’s people. In fact if I was to live anywhere else in the world than my dear, dear Brighton, it would be Amsterdam. IBC was really good for us at GridIron, we were partnering with Apple on a few events and briefings at the Miranda Pavilion which were very well attended by an excellent, highly qualified group of individuals. We showed Flow and had amazing responses from them. Apple also hosted a party for us at the pavilion where Mark Coleran gave an excellent presentation on his journey from Screen Designer on Holywood movies to becoming the graphical interface designer of Flow.

I also saw some cool stuff, I was impressed by JVC’s HM series of cameras (and I’m a Sony-girl!) These cameras record direct to SD cards in MPEG (for ingest through Log and transfer) or Quicktime for direct drag and drop into the Final Cut Pro timeline. Very nice indeed. Adobe Story looks like an interesting product for scriptwriters, a new market for Adobe, interesting to see how it fairs. Object Matrix is a compelling product that you must see if you’re at all interested in affordable, scalable, secure storage, they make it a piece of cake. And of course the improvements made to Apple’s own Final Cut Studio and Final Cut Server continue to impress.

The rest of the GridIron Gang at IBC 2009

So, of course I came home with a much heavier suitcase, packed with brochures, receipts, giveaways and all sorts of other flotsam and jetsam. That was two weeks ago and I’m only just unpacking now! In fact I’ve done two other events since returning, have stayed in two other hotels and now have two suitcases to unpack! It’s a sorry state of affairs when you have to have rotating suitcases – two cases, each with enough clothing, toiletries and other essentials so that you can leave on a second trip before you feel like you’ve completed the first. I really am a trolley-demo-dolly!

Angie’s shuffle track of the day – Another Girl, Another Planet, The Only Ones – Listen free on Last FM

My new job with Gridiron Software

An Overview of Flow

On December the 8th I start work with Gridiron Software as their European Creative Director.

It’s all very exciting and scary at the same time. Big changes for me but I’m really ready for a new challenge and this role seems ideal as it incorporates a creative role with software design and development – so it’s right up my street.

I start in December and will be full-time with GI but they are still allowing me to take on creative projects as part of the deal. I will also still be able to offer my services as a demo artist to other companies on a partner basis.

Part of my job will be promoting a brand-new, revolutionary software product named Flow. I’m very excited about Flow as there’s nothing else quite like it out there and I reckon it will change the people connect with software.

I’d love to hear some feedback about Flow from anyone in the industry so if you get a chance to check it out please follow this link.

http://www.gridironsoftware.com/Flow

After Effects CS4 New Features movie

Angie Taylor IBC 2008

Angie Taylor IBC 2008

Whilst at IBC 2008 I was interviewed by Rick Young of Mac Video regarding the new features of CS4.

Here is a link to the interview and a short demo of my favorite new features.

IBC 2008

Wel, just back from another amazing IBC it was a great show and the whole expereience somewhat revived my enthusiasm for my job.

I decided to split the work this year and worked for Adobe in the mornings, and Gridiron in the Afternoons.In retrospect this was a bit over-ambitious for me, it was very tiring and the costume changes got a bit confusing, I felt like I had a split personality. It also made it harder to catch up with everyone I wanted to but it was good to be busy. Having said that I think I’ll stick to single companies from now on!

On the Adobe stand we showed the new CS4 video products which was really exciting. There’s an online event on the 23rd of September where you can see the new announcements so make sure to check in for that one, you can register here. I also did an impromptu interview and demo for Rick Young which I will post here as soon as it’s up online.

Working with the Gridiron Software team was fabulous. I met with old friends like Steve Forde, Mark Coleran, Daniel Brown. And met some great new people who I had only previously met via email. They are a great team to work with and I hope to be doing more work with them in the future.

We showed Flow which is the most exciting piece of software I’ve seen in years, plain and simple. It has already won industry awards at Macworld and NAB and continues to impress at every showing. It is such a great product to show as everyone I showed it to got the concept quickly and fell in love with it. It truly is revolutionary. If you want to find out more you can see an online demo, and sign up for the public beta here.

Of course there were lots of great parties and social events to attend so I’m feeling a little burnt out right now but have a two week vacation coming up. Can’t wait to kick back for a few days and get some well-needed R&R.

Thoughts

OK, it’s been a while since I posted a blog, I’ve been really busy trying to reinvent myself again! The last year has been an odd one. I decided to take a few months off from doing international events after IBC 2007, due to sheer exhaustion. But just as I was ready to return, Adobe made major changes in terms of events and marketing. Unfortunately, as a result, most of the freelancers in the UK (including myself) have lost a lot of UK-based demo work. Freelancers in the UK region have had to find alternative sources of income to replace this work.

Luckily there still seem to be a few companies in need of freelance demo artists so I am still doing the odd demo here and there;

IBC

 

NAB Europe

But on the whole the slow down in demo work has been a good thing as it has encouraged me to get more involved in the creative pursuits that I have been studiously avoiding due to fear of failure! I’m now concentrating my time on writing my new book (which is not software based but still related to the industry) and teaching at Sussex Downs college and the University of Brighton. I’m also working on my own creative project when I can find time and am still doing freelance After effects work for production companies in the London/South East area.

Anyway, I’m looking for a bit of feedback regarding how many people in the digital media industry have traditional art or design training (art college or similar). Please feel free to respond to this post with a little info regarding the job you do, and how you got into the industry. Thanks for any responses,

Angie x

Flash on the Beach 2007 – report

Wow, what a great conference, very inspiring. I even got home tonight and started teaching myself processing!! I must say I’m hooked but am trying to decide what kind of scripting/ programming to concentrate on. My choice is Java script, expressions in AE, Action Script or Processing. Any advice would be gratefully accepted!

http://processing.org/ 

my favorite things from FOTB;

http://www.inthemod.com/inthemod.html 

http://www.quasimondo.com/ 

http://www.complexification.net/ 

Enjoy and please feel free to comment,

Angie